Services We Provide
| Public Relations Getting good publicity for your services or products is the most valuable form of marketing. It’s like getting a third-party endorsement from a respected publication, broadcast or online media. Customers and prospects value what they read. And they value personal interactions, so our PR services also focus on getting our clients in front of influential audiences. Our PR services are designed and directed by former journalists, who have the newsroom experience that is essential to knowing what sort of PR campaigns will succeed. We craft messages that will appeal to our clients’ specific markets, then we select from among the tens of thousands of media outlets those that will best appreciate particular stories. Our services include:
Click here for our PR Services brochure Graphic Design We are a marketing and design agency that goes beyond branding to identify prospects in your most profitable vertical markets and crafts effective messages that appeal to them. Our goal is to help you make sales by creating materials that show how your products and services benefit specific market segments. We know the best messages are those that help you bond with your customers. Brochures we create focus on industry-specific issues and show how your products and services solve problems. Direct mail campaigns we design target your best market segments with appropriate messages and graphics. Ads we craft are designed to produce an immediate marketplace reaction. Our graphic design services include:
Newsletters and Publications Newsletters can be a multi-purpose marketing tool, producing impressive direct marketing, PR, ad, co-promotional and point of experience results. Whether printed and mailed as sales leads- generators or emailed to customers, newsletters can tell the story of your products and services persuasively and effectively. They are also an excellent method of keeping in touch with your customers, if you send them out on a regular basis. Graphically rich newsletters can visually convey the benefits and features of your products or services. Customer features can show how firms gain value from using specific services or products. And you can bond with your customers by providing them with valuable industry updates that show you understand the issues they face. Our newsletter publishing services include:
Direct Marketing Going directly to your customers and prospects is the most measurable and cost-effective form of marketing. Whether you’re mailing directly, meeting directly or emailing directly, you are making tangible contact and getting a reaction that can be highly quantified. Sending your messages via direct mail is still the most effective means of generating leads. Email is the best means of staying in contact with existing customers who have agreed to receive your online communications. And there is no richer experience than meeting face-to- face with prospective and existing customers at conferences, trade shows and various other events. We can develop and execute all forms of direct marketing. Our direct marketing services include:
Advertising Advertising has the greatest impact when your investment, messages and targeting tactics are focused and integrated within your larger marketing strategy. We believe that in business-to- business marketing, advertising must be informative and persuasive. Cleverness for its own sake can be counterproductive. And we believe that advertising must be part of an overall media strategy that works closely with public relations, direct marketing, meetings, sales promotion and online activities. Advertising creative should demonstrate product and service benefits. We further believe advertising works best when vertical-marketing strategies produce messages that are unique to specific markets. As a result, we tend to recommend ad investments that focus on segmented trade print and online publications. We believe that ads must contain tracking messages that allow precise ROI measurements, and we tend to discourage “image” ads. And lastly, we are absolutely certain that advertising must produce a marketplace reaction—the sooner, the better. Our advertising services include:
Training and Coaching We train people to operate more effectively in the increasingly important process of communications. As media methods proliferate and become more complex, it is necessary for executives and professionals to adapt. Doing your job well now means communicating persuasively to small groups and even global audiences. Whether it is conducting an interview with a reporter, addressing a conference room of sales prospects or delivering a keynote address an important event, we will show you how to improve your performance. Our services include:
Click here for more information Marketing Conferences There is no better way to communicate with your key audiences than addressing them directly. Whether conducting seminars, participating in panel discussions, addressing conferences, staffing a trade-show booth or networking informally, your presence can be one of your most potent marketing tools. We can help your organization or company plan, develop and promote conferences and seminars that raise your marketing performance to a higher level. Quite often, what you have to sell requires a considerable amount of interaction with your prospective customers. In that case, you need to conduct face-to-face, telecom or online conferences. Our services include:
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 | Public Relations (media relations and events) | |
| Graphic Design (print and online brochures, sales materials, trade-show displays, logos) | |
| Advertising (print and online) | |
| Marketing planning and research | |
| Direct mail (creative, project management, printing and distribution) | |
| Online campaigns (email, web site, blogs, web site optimization) | |
| Coaching and training (executive/professional coaching and group training) | |
| Conferences and seminars (development, promotion and staffing) | |
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