Public relations training

Tight budgets mean your marketing investment must be more cost effective. And nothing
gets more bang for the buck than publicity. It is more persuasive than any other form of
marketing. In our program, we empower you to get your own great PR...withough costly
agency fees.

Eason Communications' principals teach you how to get publicity in publications that
influence your customers’ buying decisions. Then we show you how to use cost-
effective public relations strategies and tactics to strengthen your own organization's
marketing and sales programs. Prospects respond much better to articles than to ads or
brochures because articles have greater credibility.

Learn to:
• Get reporters and editors to respond to your story.
• Handle press interviews confidently and effectively.
• Develop lasting relationships with the media.
• Use your positive publicity to boost marketing impact.
• Write better news releases.
• Develop better media lists.

It’s convenient. You and your staff* can enjoy our three one-hour training programs at
your own desks during PowerPoint-guided conference calls:

Part 1    Benefits and Strategies of Using PR to Sell
Part 2    PR Tactics that Help You Gain Publicity
Part 3    Discussion of How Your Company Can Best Use PR
Bonus: 57-page "How to Get Valuable PR Workbook" (PR templates and tutorials)

* $750 for up to five participants per program.

Registration Fee: $750

Click Here to Register

If you have questions, please call
415.242.5244 or email Ellen Eason

Henry Eason

Ellen Eason

Learn to Use PR to Drive Sales
Our Training Program Shows You How to Generate Publicity

Other PR/Marketing Training Offerings

On-site and Customized PR Training - Half-day Training at Your Office:

$1,500 for up to five people
$2,000 for up to 10 people
$2,500 for over 10 people

Private Coaching Sessions - Individual One-On-One Sessions
for Executives and Professionals:

$150 per hour
Two hours of meeting time
Phone meetings thereafter
Customized PR training and counsel programs also available, suited to your

own requirements or those of your organization

Higher Impact Advertising

$750 for up to 5 people
Three conference-call

Research the best ad bargains
Develop creative that works
Tailor messages to markets
Identify great copywriting
Learn to negotiate with ad reps
Better measure ads' results
Integrate ads with other marketing tools

Our Unique Training Method
We believe that the most effective method of teaching is not conducted via webinar to mass
audiences, but done in a more focused manner in small groups with as much individual
interaction as our clients require. We have had excellent feedback over the years to our
conference-call and PowerPoint©-guided model of instruction. Our less structured programs
also better enable us to tailor communications training in ways that best benefit you.

Networking for Business

Develop a large and effective business
development network
Use events, associations and conferences to
network for business
Learn tactics for interpersonal networking at
events
Refine and improve your personal brand
Develop speaking skills for audience
addresses or panel participation
Blend networking and PR skills to boost your
personal image
$500 for two one-hour programs
Follow-up coaching available