Public Relations and Marketing That Drive Sales
 | Developing effective, persuasive communications strategies | |
| Crafting messages that excite your top vertical markets | |
| Using our newsroom perspective to get you valuable publicity | |
| Blending traditional and online communications tools | |
| Creating critical mass using our entire marketing toolkit | |
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| Eason Communications: Depth and Breadth |
Copyright 2010 by Eason Communications LLC
| What do you really expect from a PR agency? After all the buzz-laden verbiage that’s thrown at you during an agency’s pitch, what do you really need to know about the people you’re hiring to help you achieve market dominance? In a word: content. Is your agency an overnight sensation riding the latest tech wave or does it have an enduring history of producing content that will help you penetrate lucrative vertical markets? After all the flash and dash, customers buy content…content that’s applicable to their unique needs. We are all about content. And we have the experience to provide depth. We have been there and done that, endured economic ups and downs since 1989. The fundamental marketing lesson we have learned is that better content improves performance…whether through traditional or social media. Vertically pitched content is what editors want. It’s what customers need: content that appeals to their specific market niches. One of our strengths is knowledge of many vertical markets…technology markets as well global logistics providers, government agencies, financial firms, hospitality operators and building contractors. We are fluent in many vertical-market languages. We have served these markets and understand how to develop content that will appeal to their unique applications. And we know that, ultimately, it’s the people behind the products and services that matter— especially in business-to-business marketing communications. So we provide training and coaching to help executives and professionals better communicate their firms’ values and benefits to audiences and the media. So give us a call to discuss how we can improve your content…and your marketing performance. |
425 Market Street, Suite 2200 San Francisco, CA 94105 415-242-5244 henry@easoncom.com ellen@easoncom.com |